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Marzo 2015 – massimo petrossi blog

Nove regole di composizione fotografica secondo Steve McCurry

Ecco un video che dimostra nove regole di composizione fotografica con l’opera del grande Steve McCurry. Il leggendario fotografo fornisce anche alcuni pensieri sulla composizione fotografica che potete trovare alla fine del video!

Coca-Cola inventa 16 tappi pazzi che trasformano le bottiglie vuote in oggetti utili

Ho scoperto oggi una campagna pubblicitaria della scorsa estate 2014, ‘2nd Lives’ di Ogilvy per Coca-Cola, e non avendone avuto notizia prima mi ha incuriosito perché il video è decisamente accattivante.

Per amore dei miei lettori poco anglofoni, riporto qui la mia traduzione dell’articolo originariamente pubblicato il 5 luglio 2015 su AdWeek.com:


Gioite, amanti della Coca-Cola provvisti di coscienza ambientale. Grazie a questo nuova kit “seconda vita” fornito dal marchio, è ora possibile trasformare la vostro Coca in qualcosa di ancora più piacevole.

È solo una bottiglia vuota? No, è una pistola ad acqua. Un inutile spazzatura? No, è un temperamatite, o il sonaglio perfetto per il tuo bambino. Fate felici i vostri bambini. Date loro Coca-Cola, e giocattoli fatti da Coca-Cola. E se avete due bottiglie di Coca-Cola vuote, potete anche fare un manubrio col quale bruciare parte delle calorie che avete guadagnato consumandole entrambe.

Creata con l’aiuto di Ogilvy & Mather Cina, la campagna presenta una linea di 16 tappi innovativi che possono essere avvitati alle bottiglie quando sono vuote, trasformandole in oggetti utili come pistole ad acqua, fischietti, pennelli, sparabolle e temperamatite. È tutto parte di un intelligente sforzo per incoraggiare i consumatori del Vietnam al riciclaggio, e un raro successo nel tipo di alchimia che cerca di reincarnare la spazzatura come la pubblicità (anche se tali tentativi sono una pietra miliare del settore marketing). Coca-Cola per iniziare ha regalato nel 2014 40.000 di questi tappi modificati, disponibili in 16 diverse varietà.

Non è chiaro se i componenti aggiuntivi siano fatti essi stessi di materiale riciclato. Anche se lo sono, produrre un maggior numero di parti in plastica potrebbe non essere il modo migliore per ridurre i rifiuti di plastica.

Ma non è questo il punto. Mentre i tappi potrebbero non sottolineare il concetto di condivisione così chiaramente come le bottiglie che richiedono due persone per essere aperte, sono un assaggio intelligente di pubblicità. “E se le bottiglie di Coca-Cola vuote non venissero mai gettate via?”, chiede la campagna. Chiaramente, ciò significherebbe che ovunque la gente potrebbe finalmente vivere in una utopia dove tutto è fatto di prodotti Coca-Cola.

Uno dei motivi per cui ho scelto Canon: la lanterna magica

…Ovvero, come inserire funzionalità aggiuntive ad una Canon. La mia EOS 50D, per esempio, di fabbrica non prevedeva la registrazione video.

Che ti combinano questi?

Magic Lantern is a free software add-on that runs from the SD/CF card and adds a host of new features to Canon EOS cameras that weren’t included from the factory by Canon.”

Ecco. E c’è anche per la mia 50D.

Ciao, vado a videoprodurre.

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